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Creating webpages

What are webpages?

Webpages are HTML documents accessed over the Internet via a web browser, which contain text, rich  (images, videos, or audio), and downlaodable content.  Websites are a collection of webpages with a common theme or goal.

Webpages can either be:

Static – Web pages with contents that remain unchanged or constant.  These pages contain HTML or CSS codes, which define their structure and contents.

Static pages remain the same each time they are loaded, unless the HTML codes are manually altered, then published by the web developer or author.  Some examples of a static web page are home pages and blog posts.

Dynamic – Web pages which display different contents every time it is reloaded.  These pages run on server-side scripting language, which let the server generate a unique content each time a page is loaded.  Dynamic pages may also provide a unique response based on the data entered on a web form.  Best examples of dynamic pages are contact forms and order pages.

Webpages can also be classified according to the purpose they serve:


Content Pages

Item Pages

E-commerce Pages

Membership Pages

Blog Pages


The homepage is the first page a user sees when they access your website.  It is considered your website’s point of entry to all information stored within.  Your website’s homepage also contains links to some or all of your contents.  Think of it as your website’s table of contents.

Homepages have a unique template, based on the design you or your web designer has created.

Content Pages

Content pages make up the biggest bulk of most websites.  They may contain helpful information about your company, services or products, or the website itself.  Depending on the hosting or website subscription you have purchased, you can have unlimited number of content pages on your website, as well as add as much information as you want on each page.

Item Pages

Item pages are database-driven (dynamic) pages, which contain the products you sell online.  They have a number of default fields (price, short product description, title, variants, etc.) that use a predefined style for the layout.  The layout of these pages is determined based on the template.  The template is unique for each type of item page.  Item pages include:

  • Item category page
  • Item page
  • Item enquiry page

E-commerce Pages

Ecommerce pages are pages which allow customers to process an order on your e-store, or e-commerce website.  These pages include:

  • Shopping cart Page
  • Checkout Page
  • Order Receipt Page
  • Order Receipt Page

Membership Pages

Membership pages allow users to sign up, manage, and take advantage of membership perks on your website, such as personalised newsletters and discounts.  These are template-driven pages, and include the following:

  • Membership sign-up / Log-in page
  • New Member account page
  • Member Welcome Page
  • Lost Password Page
  • Account Management Page
  • Order Status Page (for e-commerce websites)
  • Email Sign-up Pages
  • Email Opt-out Pages

Blog Pages

Blog pages allow you to publish weblogs or blogs and news updates to keep your clients and prospects in-the-know of the latest events and promotions on your website.  They also offer an “RSS feed” to make your blog content shareable and readable with other services and websites, such as Google Reader or Bloglines, Feedburner and desktop applications, such as Outlook.  There are 2 types of blog pages:

  • Blog summary page
  • Blog post page

How do I create webpages?

Follow the instructions linked below to know how to create webpages on your website using your chosen platform:

Creating and managing content pages in a Zest website

Creating and managing WordPress pages

Building a page in Squarespace

Creating a page in Shopify

Creating a page in Magento


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