Choosing a Success Metric
In order to TMT your website, it is imperative to have a measurable ‘success metric’ or ‘signal’; an objective measure that you can use to know whether you’ve made something better or worse. The ...
Website Success Factors
There are only two things that determine whether a website succeeds or fails. They are: Visitors – the number of people that visit your website. Conversion Rate – the percentage of these visitors ...
Persuasion is the Foundation
If you are looking at establishing a new website then the first thing you should be focusing on is ‘persuasion’. Many, many people fall into the trap of focusing on promotion too early. They ...