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Website Success Factors

There are only two things that determine whether a website succeeds or fails.

They are:

  1. Visitors – the number of people that visit your website.
  2. Conversion Rate – the percentage of these visitors that buy something from you or make an enquiry.

It really is that simple!

The success of any  commercial website is determined by how many visitors the website receives, and by what percentage of those visitors purchase or enquire about the company’s products or services.

If you, or someone you know, has a website that is quite simply a complete waste of time, then we 100% guarantee to you that the website will be failing because of one (or both) of these areas!

The Two ‘P’s Of Incredible Website Success

If you really want a website that generates amazing results – then you need to understand not only the importance of ‘visitors’ and ‘conversion rate’ but also how to improve these two areas.

This brings us to the two ‘P’s of website success.

The amount of people visiting your website is directly determined by your website ‘Promotion’.

The percentage of visitors that are taking action on your website is directly determined by your ‘Persuasion’ or by how persuasive your website is.

  • If your website ‘promotion’ is poor, then very few people will visit your website.
  • If your website is not ‘persuasive’ then very few of the people who do visit will be persuaded to take action.


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