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Drive sales with promotions
Promotions have been a tried and tested retail strategy since the beginning of time. Since 6000 BC, Mesopotamian tribes have struck bartering deals to drive an exchange of goods. Today, the ...
Website Success Factors
There are only two things that determine whether a website succeeds or fails. They are: Visitors – the number of people that visit your website. Conversion Rate – the percentage of these visitors ...
Persuasion is the Foundation
If you are looking at establishing a new website then the first thing you should be focusing on is ‘persuasion’. Many, many people fall into the trap of focusing on promotion too early. They ...
Website Persuasion Checklist
This guide takes you through the steps required to establish a highly persuasive website. This guide explains exactly how to establish a website that will persuade its visitors to take action. ...
The difference between Pre-Sales and Sales Copy
A highly persuasive website must contain a balanced mix of pre-sales content and sales copies. What’s the difference between the two? Let’s take a minute to explore and understand ...
Email Marketing
Email is an extremely powerful marketing tool. It is direct marketing straight to your prospect’s inbox. It can be segmented and personalised and the results are instant, accurate and easily ...