Persuasion is the Foundation
If you are looking at establishing a new website then the first thing you should be focusing on is ‘persuasion’. Many, many people fall into the trap of focusing on promotion too early. They ...
The difference between Pre-Sales and Sales Copy
A highly persuasive website must contain a balanced mix of pre-sales content and sales copies. What’s the difference between the two? Let’s take a minute to explore and understand ...