Test. Measure. Tune.
This is the final and most important section in the whole process of establishing a successful website. The Test, Measure & Tune phase is an ongoing process that should never end.
Our successful websites are the result of consistent ongoing improvement. You should make it part of your website culture.
If you want to develop a highly persuasive website, then you must commit yourself to a system of consistent ongoing improvement. In order to do this successfully in your company, then you will need to be following a ‘Test, Measure and Tune’ (TMT) process.
A website is comparable to just about any business. If you set up a new company it is impossible (even for the most experienced professional) to establish any organisation that runs perfectly from day one. Good businesses become great only through consistent ongoing improvements. A website is no different. It is impossible to get a website perfect from day one (no matter how good you are). A fantastic website only becomes so through careful TMT!