Your CMS Analytics tools
Depending on the platform you are using for your website, it may come with its own analytics tool. This tool provides you with a summary of crucial data collected to help you track your ...
Google Analytics and your website
One of the most important things you need do to ensure your website is working for you is monitoring your website’s traffic. It’s more than just tracking how much traffic ...
Choosing a Success Metric
In order to TMT your website, it is imperative to have a measurable ‘success metric’ or ‘signal’; an objective measure that you can use to know whether you’ve made something better or worse. The ...
Redirects: What you need to know
What are redirects? A redirect refers to a web server function wherein an a user is redirected to a new URL when they requested for the old URL. Simply put, redirects allow you to point a user, ...