Magento is an open-source platform developed by Varian Inc. with help from volunteers.  It is created specifically for ecommerce, and offers more functionality compared to other platforms supported by Zeald.  This platform is written in PHP.     


  • Highly flexible and scalable - Magento can support an extensive inventory, but you can scale it down depending on your hosting needs.  It also allows you to create a unique transaction experience for your website.   
  • More features outside the box - Unlike Woocommerce and Shopify, Magento has, by default, have a number of advanced tools needed to run an ecommerce website.  This includes adding multiple stores to one website, advanced inventory support, and advanced pricing.     


  • As Magento is a large and complex platform, it will require a higher end hosting, which will cost more than the other platforms supported by Zeald.  
  • Its content management system is not as user friendly as WordPress, Zest or Shopify.


Magento is highly recommended for medium-large ecommerce sites, or businesses wanting to ramp up their websites without the need to change platforms.   


Core Features

Here are some of the core features found in Magento websites:

  • Marketing, promotion and conversion tools, including related products, upsells and cross sells, product bundles, and flexible coupon code generation.  
  • Search Engine Optimisation features, including sitemaps, meta-information for products, categories, and content pages, and Google Content API for shopping
  • Tax Rates per Location, product type, or customer group
  • Ability to control multiple websites and stores from one Administration Panel
  • Administration permissions
  • Catalog Browsing Features (Product filtering in categories and search results)
  • Multiple images per product
  • Product image zoom-in capability without the need for additional plugin
  • Guest and member checkout
  • Multiple shipping address in one order
  • SSL security support for both frontend and backend for orders
  • Advanced order management features, including multiple invoice, shipments and credit memos per order, and assisted shopping
  • Customer Account Management capabilities, including wish lists and comments.
  • Support for localization, multiple currencies and tax rates
  • Out-of-the-box integration with Google Analytics
  • Order tracking capabilities from customer account

See full list of features in the Magento Features List

NOTE:  For build and management of multi-stores, each store will be treated as separate projects.  

Core Plugins

VES Page Builder

Ves Page Builder allows you to build your pages with ease.  Features include:

  • Drag and drop interface
  • Works with any Magento theme
  • Fully responsive
  • Multi-site capabilities


If you would like to enhance your website’s functionality through additional plugins and features, it is important for you to know that Zeald cannot recommend one plugin for any purpose.  Hence, it’s best to talk to our support team or your Digital Business Strategist (DBS) for recommendations.  

Know more about integrations and third party applications


Venus Theme User guide

Magento Help Site


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