Choosing a Success Metric
In order to TMT your website, it is imperative to have a measurable ‘success metric’ or ‘signal’; an objective measure that you can use to know whether you’ve made something better or worse. The ...
How to edit your contact information on your domain manager
If your website is hosted by Zeald, and you would like to update the registered contact information for your domain, follow the steps below: 1. Log in to your account in portal.zeald.com. 2. On ...
Receiving an Email Scam
Often, you may receive unsolicited emails such as this: Hi website.co.nz, My name is Alex, I’m a Search Specialist and was doing research for another client when I came across your site. ...
Website Success Factors
There are only two things that determine whether a website succeeds or fails. They are: Visitors – the number of people that visit your website. Conversion Rate – the percentage of these visitors ...
Persuasion is the Foundation
If you are looking at establishing a new website then the first thing you should be focusing on is ‘persuasion’. Many, many people fall into the trap of focusing on promotion too early. They ...
Website Persuasion Checklist
This guide takes you through the steps required to establish a highly persuasive website. This guide explains exactly how to establish a website that will persuade its visitors to take action. ...
The difference between Pre-Sales and Sales Copy
A highly persuasive website must contain a balanced mix of pre-sales content and sales copies. What’s the difference between the two? Let’s take a minute to explore and understand ...
Wireframe Your Web Pages
Now it is time to start planning the main conversion and supporting pages of your website. ‘Wireframing’ is the process of developing a basic high-level plan or schematic for each key ...