Choosing a Success Metric
In order to TMT your website, it is imperative to have a measurable ‘success metric’ or ‘signal’; an objective measure that you can use to know whether you’ve made something better or worse. The ...
Website Success Factors
There are only two things that determine whether a website succeeds or fails. They are: Visitors – the number of people that visit your website. Conversion Rate – the percentage of these visitors ...
Persuasion is the Foundation
If you are looking at establishing a new website then the first thing you should be focusing on is ‘persuasion’. Many, many people fall into the trap of focusing on promotion too early. They ...
Website Persuasion Checklist
This guide takes you through the steps required to establish a highly persuasive website. This guide explains exactly how to establish a website that will persuade its visitors to take action. ...